Alex Roman spent about a year and a half working to create The Third and The Seven, a short film that spreads his passion for photography and architecture to the viewer. The public was even more surprised when they learned that, despite its realism, the film is entirely generated by computer. But for Alex Roman the computer is just a tool that allows him to recreate reality without the constraints of filming it. He has mastered the technology, but his aim as a filmmaker is not technical but expressive. Roman’s work is an interpretation of nature and the world around us based on the aesthetic codes of classical art, but expressed through modern tools. The beauty and the excitement it generates understood as a language by itself. This was the language Cosentino was looking for when they commissioned Roman to film a piece for Silestone brand. The result is Above everything else, a computer-generated animation that recreates the kitchen’s world through natural elements in motion. Pieces of fruit flowing weightless, flying chunks of quartz in slow motion that collide with each other and break into thousands of liquid particles ... the whole movie is a challenge to our common perception of matter and physical laws. The spot Above everything else has been awarded a Golden Lion in the category of craft at the Cannes Advertising Festival 2011.